Celebrating & propagating the idea of guilt-free indulgence for food

Creation & Management
  • Private Labels
Project completed: Ongoing
Project background

Food in India has always been about balance – in taste, aroma, nature, color, nutrition. While health is a consideration, our focus has been explicitly on taste. And, Indian snacks, is an embodiment of our affair with taste.

While there were products to satisfy a particular taste, Tasty Treat has a range to satiate the entire palette.

Questions posed

  • How do you showcase guilt-free indulgence as a virtue?
  • How to build an aspirational brand that stands for and celebrates social awkwardness?

A New Way Of Seeing
Impact
Would you like to share an idea or start a conversation with us at Futurebrands?

Drop us a line at hello@futurebrands.co.in
Also, join us on the Futurebrands Facebook Forum
or find your way to any of our offices across the country

Related Case Studies